LUMA SOLAR
Invest in the company that many believe manufactures the most attractive solar roof produced anywhere.
4 Reasons To Invest:
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Luma is a trailblazer in the integrated solar roofing businessEstablished in 2008, Luma has a proven sales history and management team in a rapidly growing market
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Extensive market demand, significant order backlogLuma received 15,000+ inquiries over the past 3 years, without any advertising spend. Home owners, schools, churches, and other building owners, desperately want an attractive high quality solar roof that doesn’t look commercial
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Effective use of investors’ capitalLuma is raising capital to initially triple production volume as demand for the Luma Solar roofing system far exceeds the current production capacity
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Opportunity for meaningful investment returnsInvestor friendly structure that provides annual profit sharing distributions, and potential capital gains
Bloomfield Hills, MI
St. Thomas, U.S. Virgin Islands
Company Name
Luma Resources, LLC d/b/a Luma Solar
Minimum Investment
$1000
Max Offering
$1,235,000
Minimum to First Closing
$100,000
Total Investment Commitments
$274,000
WHAT WE DO
WE PRODUCE ATTRACTIVE INTEGRATED SOLAR ROOFS
Luma Solar roofs are specifically designed for beautiful structures and forever homes. Our award winning and patented systems are designed to enhance your environment - not detract from it.
We developed the first fully-integrated solar rooftop shingle system in North America. We are the only exchangeable and upgradeable solar shingle system in the market now. Luma Solar brings clean energy to customers who want beauty and enduring quality craftsmanship.
Most solar companies offer only conventional solar panels. Those traditional solar panels are viewed as an eyesore by most people, and despite claims to the contrary, can actually reduce property values. A property’s curb appeal is a large factor in its valuation. Luma Solar is obsessively customer-focused, and we produce beautiful top quality roofs that truly enhance the value of a property. Each solar roof system we manufacture is custom built to fit that home or office building perfectly. We stand by our products with excellent warranties that insure you will enjoy the benefits of solar power for many years to come. We're proud of our underlying metal shingle design, and we are sure our clients will be very proud of their new Luma Solar roofs.
Philadelphia, PA
Vancouver, BC
OUR SOLUTION FOR THE MARKET
POISED FOR ROBUST GROWTH
Luma has been overwhelmed by customer inquiries coming in through our website. No advertising is done to promote the website or Luma’s products. We believe this is due to the huge unmet demand for an attractive solar roofing system. In addition, the U.S. photovoltaic (PV) solar market has grown at an average annual rate of more than 33% over the past ten years, and is on track to experience a record year for PV installations in 2023.
We believe that with LUMA’s innovations, the residential/small office PV segment is poised for even more robust growth. Our integrated solar roofing system eliminates the need to install ugly solar panels in order to enjoy the benefits of owning a solar system. The Luma Mirage product is our fully integrated solar roof product which provides the ultimate in attractive appearance across all roof surfaces with maximum solar production. We also produce our Sectional product that covers distinct sections of a building’s roof surface, and our Kit product provides an attractive easily installed partial solar roof that blends in well with almost any roofing product. These three products offer consumers the ability to choose the right solar roof for them depending on both their needs and budget.
WHY WE BELIEVE WE'RE THE BEST IN CLASS
We believe that Luma Solar has the best-in-class luxury solar roof on the market. Our unique shingles have proven and upgradeable solar technology, and can be replaced without disturbing surrounding shingles.
Manasquan, NJ
The LUMA Solar roofing system produces a beautiful high end roof appearance combined with efficient solar cells. Many homeowners or business owners refuse to install traditional solar panels due to their appearance.
While the LUMA Solar roofing system is a high end product, the size of the market for this type of solar roofing system is extremely large and growing.
Each solar shingle can be individually replaced, or even upgraded, if needed without disturbing the surrounding shingles. This is truly a unique characteristic among integrated solar roof products.
The LUMA Solar roof is based on a well-known metal roofing style, and therefore can be installed easily by LUMA certified roofing companies.
Exceptional durability is inherent to the metal roofing system. A warranty of 35 years is offered on the roofing system, and 25 years on the solar components.
LUMA has an experienced management team with a combined 60+ years of experience in the roofing industry. This team is responsible for developing the LUMA Solar roofing system starting in 2008.
WHAT WE WILL USE YOUR INVESTMENT FOR
LUMA will primarily use the proceeds of this offering to expand and automate manufacturing processes. In addition, LUMA will focus on expanding its network of relationships with qualified roofing companies, and developing in house installation training experts to work with outside installers. All of this is needed to insure the Company can meet the overwhelming demand from potential customers seeking the LUMA Solar roofing system.
The Company estimates they will need to multiply current production rates by about 10 times over the next few years in order to meet current demand from their website based inquiries. In addition, LUMA management believes that future growth from the Mirage product will be readily available by marketing its product to higher end architects and residential real estate developers. The Mirage integrated solar roofs are best installed in new construction, or at the time of a complete roof replacement. In addition, there is great growth potential through supplying LUMA’s kit product to residential real estate developers and to the manufactured home industry.
WHAT THEY SAY ABOUT US
"We LOVE our Luma solar roof!! It is sleek, modern and you can't tell there are solar panels on the roof. It’s fabulous to get our whole house, and cars, powered by the sun. We have had our roof for over ten years with no problems, only a great feeling we are doing the right thing for the planet and our household budgets." - J&J Winston (homeowners)
"Elon Musk Is Betting Big On Solar Roofing. Too bad two brothers in Michigan have already been doing it for [ten] years." - The Huffington Post
Luma is the first solar company in history to be recognized by any President at a State of the Union Address: "After September 11th, [Robert and Gary] volunteered their best roofers to help repair the Pentagon. But half of their factory went unused, and the recession hit them hard. Today, with the help of a government loan, that empty space is being used to manufacture solar shingles that are being sold all across the country." - President Barack Obama, 44th President of the United States
"Millstream Construction’s first Luma roof installation was done in 2022, and we have now completed 9 Luma solar roofs in Connecticut. In my opinion, the Luma integrated solar roof is extremely attractive and is just what many homeowners are looking for. The quality of the product is excellent, and I am pleased to partner with Luma in bringing this great solar roofing system to the Northeast." - Chris Gonsalves, President of Millstream Construction, Luma investor and Advisory Board Member
"Two of this industry's solar shingle pioneers are Robert and Gary Allen (Founders of Luma Solar)" - Clean Technica Magazine
"We installed a Luma Solar roof on a spectacular home outside of Philadelphia, PA. This was a big project, and the architectural style of the house demanded a beautiful roof. Luma was the only company that could provide us with the appearance and quality that matched the house! That experience made us believers in the Luma team and their fantastic solar roofing product. We have now partnered with Luma in both Pennsylvania and southern Florida." - George Rain, President of Rain Roofing and Solar, Luma investor and Advisory Board Member
LUMA Solar History
LUMA Solar was started in early 2008 by brothers Robert and Gary Allen. Their family roofing business, Allen Brothers Inc. was founded in 1950, and allowed them to grow up in the roofing and sheet metal industry. They have spent the past 15 years developing a solar roofing system that is changing the way solar roofing gets done. Based on industry and home owners’ reactions to their award winning solar roofing products, they believe that LUMA Solar will open up the solar roof market beyond just the early adopters.
After many years of testing, and refinement, LUMA Solar now offers a first class innovative, attractive, cost-competitive, and contractor-friendly solar roofing solution. Robert and Gary Allen grew up working for their father Don Allen, who established his custom, high-end roofing and sheet metal firm in 1950. From his early beginnings, Don’s focus was to “carve out his niche” by designing and installing specialized roofing projects, mostly in Southeast Michigan. Initially following their father’s lead in the residential roofing business, the two sons expanded their businesses to offer complete solutions for a broader base of clients including commercial and industrial facilities along with the residential base. Allen Brothers Inc. is now known as one of Michigan’s premier custom residential, commercial, and sheet metal roofing companies.
After Don’s retirement Gary and Robert became equal partners and changed the company name to Allen Brothers Inc. (ABI). Over the last 23 years, ABI has built a strong reputation for unique and difficult sheet metalwork. ABI is financially successful, and has worked on many prestigious roofing projects, including the Cranbrook House, one of twelve historical sites featured nationally on Home and Garden Television. Other notable projects include the well-known Oakland Hills Country Club, and 12 other historical sites. One of ABI’s outstanding projects is a highly customized roof made entirely out of copper installed on a beautiful home in Bloomfield, Michigan. Primarily because of the uniqueness of the roof, the home was selected by Detroit Home Magazine as Home of the Year.
The Allen brothers are proud of their many successes as roofing and sheet metal contractors. They honor and respect their reputation in the community, and among their peers. However, to be chosen at the national level to participate in the re-roofing of the Pentagon was probably one of the company’s finest moments. ABI was selected to be among only a handful of roofing contractors by the National Roofing Contractors Association, (NRCA). The NRCA sponsored the volunteer effort to replace the damaged portion of the Pentagon roof in Washington D.C. after the September 11 terrorist attacks. ABI received a letter of appreciation from President Bush for their participation in this patriotic act of good will, at such an important time in American history.
The company’s commitment to serving their customers with the highest quality roofs led the Allen brothers to an unmet need in the market – attractive residential photovoltaic (PV) solar roofs that are aesthetically pleasing - an integrated solar roof system.
Chicago, IL
BUSINESS MILESTONES
THE INVESTMENT OPPORTUNITY
LUMA is now seeking up to a $1,235,000 investment to multiply production volume, and ramp up installer training. At this point in time, demand for the LUMA Solar roofing system far exceeds the current production capacity.
We are offering Investors an opportunity to grow along with Luma Solar. The terms of this offering are unique because we want to offer our future partners investment terms that we would want as new investors in Luma.
Luma is offering Class A Units, which are convertible preferred units. Investors will receive pro-rata annual distribution payments equal to 10% of EBITDA as a profit-sharing distribution until Class A Unit Holders have received 100% of their original investment back. After Class A Unit Holders have received 100% of their investment back, the Class A Units will automatically convert into Common Units. A full description of the investment terms can be viewed by clicking on the buttons in the Terms of Our Securities Offering section below.
UPDATES
We have been asked by several potential investors to provide them with projections, which you may find here.
7-28-2023
Luma Solar – Financial Projections
The table below contains summary information based upon management projections. LUMA believes that these projections are based on conservative assumptions. However, there are factors outside the control of the Company which could alter the returns to Investors. See “Risk Factors” in Form C filed here.
The table below is management’s forecasted results, assuming $2,000,000 is raised from the sale of Class A Units.
Class A Unit Investors are projected to realize the following annual returns and cash flows based on the forecasted results shown above.
The Internal Rate of Returns (“IRRs”) shown below are calculated based on an estimated return of 100% of Investors’ capital before the end of the 6th year after closing, and a sale of the company at the multiple shown of that year end’s EBITDA. A sale may or may not occur, but that valuation is used in the calculation. The Company estimates show an approximate 20% annual growth rate, so the potential sale multiples shown are all believed to range from conservative to reasonable.
As mentioned above, these figures are all estimates, as is the multiple of EBITDA the Company could sell for. Historically, average manufacturing companies tend to sell at multiples ranging from about 5x to 10x EBITDA. However, manufacturing companies that are growing rapidly would likely sell at higher multiples. Management believes they have used estimates that are reasonable, but circumstances could change these estimates for better or worse. Again, many factors outside the control of the management team of the company could affect actual results, and therefore investors are not guaranteed that the projections shown here will match actual results.
Terms of Our Securities Offering
Legal Statement
The information on this website was created by Luma Resources, LLC d/b/a Luma Solar to assist with marketing our Regulation Crowdfunding stock offering. The text on this website is a summary but does not contain all of the terms of our securities offering. In order to review all of the terms of our securities offering, you should review our Form C at the link above that contains all of the terms, conditions, risk factors, and disclosures that you should read and understand before you invest in our company. Our Form C is available to download here for you to read and review before you invest. You can also view it on the SEC’s website here.
Our Form C explains that Luma Resources, LLC d/b/a Luma Solar is offering a minimum of 100 Class A Units at $1,000.00 each for a target of $100,000. If we raise our target amount, we will sell up to a maximum of 1,235 Class A Units at $1,000.00 for a maximum total raise of $1,235,000. Our Class A Units come with a preferred annual dividend of a pro-rata share of 10% of the Company’s EBITDA, based on a $2 million total investment amount, until investors have received 100% of their investment back. At that point, the Class A Units convert into our Common Units.
The U.S. Securities and Exchange Commission (SEC) does not pass upon the merits of, or give its approval to, any of the securities we are offering or the terms of our offering, nor does it pass upon the accuracy or completeness of our Form C, Offering Statement, other selling literature or this website. The securities we are offering are offered pursuant to an exemption from registration with the SEC; however, the SEC has not made an independent determination that the securities offered in our offering circular and in our offering are exempt from registration. When you review our Offering Statement, please review all of the risk factors before making an investment in our company. An investment in our company should only be made if you are capable of evaluating the risks and merits of this investment and if you have sufficient resources to bear the entire loss of your investment, should that occur. If you are an accredited investor, there are no investment limits for investing in our Regulation Crowdfunding offering. If you are a non-accredited investor, the amount you can invest under Regulation Crowdfunding during any 12 month period depends on your annual income level and net worth. As a non-accredited investor, you can invest the greater of $2,500 or (a) if your annual income or net worth is less than $124,000, you can invest 5% of the greater of your annual income or net worth; or (b) if both your income and net worth are equal to or more than $124,000, you can invest 10% of the greater of your annual income or net worth, not to exceed an amount of $124,000. These limitations for non-accredited investors apply across all Regulation Crowdfunding offerings including those on other platforms. Before making any representation that your investment does not exceed applicable limits, we encourage you to review 17 CFR § 227.100 of Regulation Crowdfunding. For general information on investing, we encourage you to refer to www.investor.gov. Our Form C and Offering Statement does not constitute an offer or solicitation in any jurisdiction in which such an offer or solicitation would be unlawful. No person has been authorized to give any information or to make any representations concerning our company other than those contained in our Form C and Offering Statement and if given or made, such other information or representation must not be relied upon. Prospective investors are not to construe the contents of our Form C and Offering Statement or of any prior or subsequent communications from our company or any of its employees, agents or affiliates, or on this website as investment, legal, financial or tax advice. Before investing in our offering, please review our Form C and Offering Statement carefully, ask any questions of our company’s management that you would like answered and consult your own counsel, accountant and other professional advisors as to legal, tax and other related matters concerning this investment.